Regain structure, direction and control.
We embed alongside leadership teams to remove bottlenecks, redesign processes, and deliver change that sticks. In regulated, complex, and high-growth environments.
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Growth exposes what was always underneath.
Growth exposes a model that once worked but is now outgrown.
Inefficiency, unclear ownership, execution that cannot keep pace. Deadlines slip. Teams stretch. Decisions that used to take minutes now take days. The founder is working harder than ever and the business is moving slower than it should.
This is not a people problem. It is a structural one. And it is exactly where Winston Gray works.
Trusted By Leaders
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Our Services
Winston Gray offers four distinct services designed to meet you where you are, from a focused diagnostic to full operational transformation, fractional executive leadership, and AI-powered workflow automation.
The Audit
A structured diagnostic for mid-market businesses. We identify what is broken, why it is happening, and exactly what to fix first. It is delivered as a prioritised Blueprint Report your leadership team can act on immediately.
The Project
Full operational transformation, led and delivered by Winston Gray. We redesign the processes, manage the change, and stay until the business is running differently - not just advised differently.
The Executive
Ongoing operational leadership at a fraction of the full-time cost. Winston Gray embeds senior COO-level capability inside your business - strategy, oversight, and execution support without the full-time hire.
The AI Build
Winston Gray designs and builds AI systems that eliminate manual processes, remove unnecessary hand-offs, and synchronise your business operations - combining a decade of process expertise with practical AI implementation.
the framework
At Winston Gray we take a structured and methodical approach to solving your business challenges.
Our process is based on the DMAIC framework, a proven strategy used to identify, analyse, and implement effective improvements.
We work closely with you to understand the root causes of inefficiencies, design tailored solutions, and deliver impactful results that drive long-term growth.
Diagnose
Diagnose root cause issues
We come into your business and do the work most leadership teams do not have the bandwidth to do themselves. We map the current state, interview key people, and identify the root causes sitting underneath the symptoms.
Delivered as a Blueprint Report under The Audit.
Design
design solution
We translate the diagnosis into a practical future state. Not a theoretical framework - a specific, structured solution built for the business. Designed with your people so it fits the reality of how the organisation actually operates.
Designed alongside your team before anything goes live.
Deliver
implement and embed
We take ownership of the execution. Process redesign, change management, team training, documented SOPs. We stay until the change is embedded and the business is running differently - not just advised differently.
Delivered end to end under The Project.
Real Impact. Real Results.
Outcomes delivered across financial services, construction, NDIS, retail, professional services, and more.
Average annual cost savings identified
Across client engagements, Winston Gray identifies an average of $1.2M in annual savings through workflow optimisation, system redesign, and the elimination of operational inefficiency.
INCREASE IN OPERATIONAL EFFICIENCY WITHIN 90 DAYS
adoption rate
Most transformation efforts fail at the adoption stage. Winston Gray's change management methodology consistently delivers a 92% adoption rate - because we build the change with the people who have to live in it, not around them.
Reduction in manual workload
A quarter of your team's manual effort is sitting in processes that do not need to exist. Winston Gray identifies and eliminates the repetitive handling, duplicated tasks, and unnecessary hand offs that consume capacity every single day.
LENDING PORTFOLIO INFRASTRUCTURE BUILT AND SUSTAINED WITHIN 9 MONTHS
CASE STUDIES
Every engagement is different. The problems are specific, the businesses are real, and the outcomes are measurable. These are selected examples of what Winston Gray has delivered across financial services, construction, NDIS, retail, and more.
24-hour hand-off delay removed entirely from the verification pathway
Removing a built-in 24-hour processing delay by consolidating compliance checks and redesigning workflow ownership across a mid-sized lending busines
See ProjectStockout rate reduced from 12% to 5% within one trading quarter
Introducing a repeatable S&OP-lite planning cadence to reduce stockouts, cut aged inventory, and improve cash conversion across a fast-growing multi-channel retail and eCommerce brand.
See ProjectIncident closure timeliness improved from 17+ days to 6
Rebuilding compliance controls, incident management, and governance rhythm for a rapidly growing NDIS provider facing material audit risk.
See ProjectStructure, direction and clarity should not be a luxury.
Most businesses at $30M and above do not have an operations problem. They have an execution gap. The strategy exists. The people are capable. What is missing is the time to put behind the structure, the discipline, and the senior operational thinking to translate direction into day-to-day reality.
The largest consulting firms are excellent at producing recommendations and poor at executing them. They leave after the presentation. Winston Gray does not. We diagnose the real problem, design the right solution, and deliver it - staying until the change is embedded and the business can sustain it independently.
This is enterprise-grade operational thinking, applied practically to the businesses that need it most and have rarely been able to access it. Until now.
Jasmine Duratovic
Founder and Principal, Winston Gray
Jasmine spent the early part of her career at Commonwealth Bank of Australia, where she became known for one thing - fixing the departments others could not. Culture problems. Capability gaps. Broken processes. Strategic drift. She was given the most difficult problems and she solved them.
At the height of her CBA career, Jasmine owned the entire end-to-end process for Business Banking - across 10 departments, 100-plus processes, and 5,000 stakeholders. At 26 she became one of Australia's youngest executives at an ASX-listed fintech, with a mandate to build the operational infrastructure for a $1B lending portfolio. She delivered within nine months.
Winston Gray was founded on a simple observation: the businesses that need the most help have rarely been able to access this level of thinking. That gap is what Winston Gray exists to close.
Lean Six Sigma | Agile | Change Management | Enterprise Transformation | ASX-Listed Executive | Founder Winston Gray